About Urban Lungies

We are a Lungi brand that celebrates the rich cultural heritage of India through our unique designs and fine craftsmanship. Our Lungies are made with high-quality cotton fabrics, which are manufactured in state of the art facility by our skilled artisans using traditional techniques. We take pride in preserving and promoting the cultural traditions of our region, while also creating economic opportunity for local communities. Our commitment to excellence, sustainability, and innovation has earned us the loyalty and support of our customers, and we look forward to sharing our passion for Lungies with the world.

Our Products

Our products are made with fine craftsmanship and unique designs created by skilled weavers. Our commitment to upholding traditions and values is commendable, and it is wonderful to see that our customers appreciate and support our efforts.

Our Vision

“To become a fashion brand that celebrates tradition while pushing the boundaries of modern fashion, and ultimately become a household name in the global fashion industry”

About Lungi

Lungi is a traditional garment that has been worn in many parts of the world for centuries. It is a garment with a rectangular shape worn by men. It is worn as a drape around the body. They are typically made from cotton and are woven together in a cylindrical shape to form a long piece of fabric.

Lungies are known for their bright colours and unique patterns, which can be either plaited or solid in texture. These patterns are created using a variety of weaving techniques and are often used to distinguish one lungi from another.

Lungies are designed with specialized materials at the edges to minimize tearing, making them durable and long-lasting. This makes them a popular choice for everyday wear, particularly in hot and humid climates

Lungies in India and Global Influence

Lungies are a popular garment in various regions of India, including southern, eastern, and northern states. Men frequently wear lungies as a casual and comfortable clothing option, especially in hot and humid weather. Additionally, lungies are often worn as a traditional dress during special events, festivals, and ceremonies.

The garment originally created in India has become popular in neighbouring countries like Indonesia, Bangladesh, Sri Lanka, Somalia, and Malaysia due to their comfort in humid weather. These countries may have different names and variations in the style and design of lungies based on their own customs and traditions.